Our experienced team of Financial Advisers, Mortgage Brokers, Protection Advisers, Will Writers and Lifetime planning advisers are based in the Norwich area and they are totally committed to helping you by giving you the best advice. We will be with you from the start, and all the way through to completion and beyond. Premier Financial Group is here for all your Financial Service Requirements. Read More…


PFG Mortgages image small - Premier Financial Group


Looking For A First-Class Mortgage Broker?

Whether your a first-time buyer, looking to remortgage, or starting your buy to let portfolio, we have a team of advisers that specialises in all areas of mortgage lending.

PFG Insurance - Premier Financial Group


Looking For Life Insurance & Protection Advice?

Getting the correct cover is essential for financial peace of mind, there are many things to consider, talk to one of our expert life insurance advisers today

Will Writing - PFG Wills - Premier Financial Group


Looking Wills And Lifetime Planning Advice?

PFG Wills Ltd is part of the Premier Financial Group, They offer all their clients a quality professional service for all your Wills writing & lifetime planning needs.


Looking For Professional Investment Advice?

PFG Investments Ltd is part of the Premier Financial Group, they ensure that all our clients, receive appropriate impartial advice on investment & pensions.


Premier Financial Group
Based on 310 reviews
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Ben Richmond
Ben Richmond
11:37 20 May 22
Very helpful and knowledgeable staff who kept me informed throughout the entire process. George... went above and beyond to insure I got the best deal and the right products. Highly recommended *****read more
Abbi Hooker
Abbi Hooker
09:47 18 May 22
We were recommended PFG by friends and could not be happier with our experience. As first time... buyers we were completely stepping into the unknown, but George and his team were so helpful, explained every step and always went out of their way to help us whenever we needed. Wouldn’t hesitate to use their services again 🙂read more
Emily Richards
Emily Richards
10:38 11 May 22
This is the 3rd time I have used Ian Babb and I would thoroughly recommend him to anyone. His... service is second to none! Ian is the most efficient person I have come across and answes queries with an impressive timeliness. Ian has also consistently been able to get exactly what is needed mortgage wise and in some less than ideal situations! If I move again I would not hesitate to use Ian again.Also, very happy with Tobias Parker and Nicola Goody for their assistance and help.read more
diyar gizmo
diyar gizmo
18:13 25 Apr 22
We worked with George Who is been recommended by the friend to buy our first house he’s a great man... with the great knowledge! As first time buyers we didn’t really know a lot about the entire process, but he took the time to explain everything properly and make sure we understood everything. He helped us with getting the mortgage and also with finding solicitors and insurance. Both him and Holly were always super friendly and fast to reply when we had any queries.I would definitely recommend working with them if you’re looking to buy a house.Thank you very much guys we couldn’t do it without your great help and your knowledgeread more
Abbey Warman
Abbey Warman
11:18 19 Apr 22
My partner Ben and I would highly recommend to anybody looking into mortgages or financial... queries/insurances etc, the process of looking into buying our first time home has now become a reality! George and Lexi have been great throughout the entire process and have been extremely helpful and supportive during this time.They’re extremely thoughtful and honest in regards to individuals circumstances & act in the best way possible. We’ve felt reassured every step of the way, working together and communicating thoroughly.As first time buyers we didn’t really know the process or even know where to start, so thankfully we made contact with George who has been amazing from start to finish. Incredible man, with lots of knowledge! We’re extremely grateful for you helping to find our first home!Thank you all so much for what you’ve done! Couldn’t have done any of it without you!read more
Harriet Curtis
Harriet Curtis
08:26 09 Apr 22
Dom provided us with an outstanding service and made the whole process really easy.Our main... concern was an early redemption fee and Dom successful negotiated this with the mortgage company and we received our money back.We would definitely recommend Dom’s service Thank you!read more
Kay Lowdon
Kay Lowdon
15:12 06 Dec 21
Top quality service from start to finish. Ian (Babb) was brilliant. He took the time to understand... what we needed, found the product for us and most importantly was fantastic at moving at pace and keeping us informed throughout. Top marks.Also, the firm proactively found me a great home insurance product and, come renewal, I will be using them again next year.read more
Stacey Palmer
Stacey Palmer
14:18 12 Oct 21
Tony and the Team are superb and have always been responsive to queries and needs. They always... remain professional and manage applications with such ease that takes away the burden from the clients. I would never hesitate to use or recommend their services in the future.read more
Charlotte Pretty
Charlotte Pretty
05:49 03 Oct 21
We cannot thank the team enough for all of their help over the last few months!We have previously... worked with Leah for a re-mortgage and more recently we have worked with her and the team for securing a new mortgage on a new home. Nothing was too much and everyone was so quick and helpful. Every email was answered as soon as it was sent and any query was dealt with straight away.Even when we came back a few months later and wanted to change the amount that we were borrowing it was no problem at all!Thanks so much Leah and the team!!read more
Kate Daniels
Kate Daniels
15:42 01 Oct 21
Our mortgage was coming up for renewal and George contacted us with some fantastic offers available... to us, he answered all our questions and gave some excellent advise. Not only is George very knowledgeable, he also makes you feel like nothing is too much trouble. We would recommend George and Alex again and again and again... Our renewal was so easy and stress free, could not have asked for more.read more
jay k
jay k
09:57 28 Sep 21
Great working with the PFG team for the last few years. Stuart B has been a great advisor ( and... recently Alex). Worked with them for my first mortgage and continue to do so. Thanks teamread more
Sarah Odonnell
Sarah Odonnell
07:34 28 Sep 21
Fantastic service from Ian Babb to help me on my mortgage for my new home. Have been using Premier... Financial Group for years and always have such a brilliant service. So professional, helpful and very responsive to queries. Would highly recommend!!read more
Malgorzata Drazek
Malgorzata Drazek
13:49 02 Sep 21
Very professional approach and fantastic service from Michal Zgainski!!Never thought that getting... a great deal would be quick and easy.read more
cristi ovidiu
cristi ovidiu
16:52 18 Aug 21
We used Premier Financial Group recently for our house purchase. And the team were professional,... communicated well, and responded quickly to our queries. Highly recommended.read more
Lois Groom
Lois Groom
16:46 13 Aug 21
We feel so grateful to have had Leah Abigail sort our mortgage as first time buyers, she really did... put us at ease throughout the whole process. No question was ever too much and she always came back to us promptly and with an informative answer, ensuring we understood before proceeding. We would 100% recommend Leah and really cannot thank her enough for all the speedy work she provided, I don’t think anyone else would have been able to help us complete within 4 weeks!read more
Daisy Chatten-Hague
Daisy Chatten-Hague
19:27 03 Aug 21
I used PFG to buy my first home and couldn't fault the service. Since then I have spoken with... Stacey many times for advice on remortgaging and product transfers and she always goes above and beyond to help.I would highly recommend.read more
mal earl
mal earl
07:40 23 Jul 21
The past 18 months has been a testing time for all so the no fuss, professional experience with PFG... and specifically Mark has eased the concerns I had in cementing our future financial expectations by transferring a dormant final salary pension into a flexible and accessible fund. Mark supported me throughout the process and continues to do so in his plain simple and honest manner. Thank you Mark!read more
17:21 30 Jun 21
Have used PFG twice now and both times worked with Tony Castle and the team. Superb professional... and friendly service on both occasions. Very happy with product choices presented and no pressure at all. Team kept us informed throughout and right to day of completion. Have recommended to a friend and they are also very happy. Would not hesitate to recommend and use again. Gabrielread more
14:46 25 Jun 21
Premier Financial Group have been beyond amazing through our recent move. George has delivered the... most incredibly professional service through what has been a very testing year for all, let alone the last 15 months of house move dramas for us.Eternally great-full for the patience and support George has given us not just for this move but over the last 10 years.Very competitive prices, personalised service every time, fantastic communication, incredibly friendly, responsive and supportive – we would highly recommend.read more
Harriet Noble
Harriet Noble
07:03 01 Apr 21
This is the second time I have used Premier Financial Group when buying a property and the service... I have experienced has been outstanding on both occasions. Nicola Lauder is super professional and explains everything very clearly. She always goes that extra mile to find the best product and is always on the ned of the phone to answer any questions or help in anyway she can. Thank you for being brilliant!read more
Faye Compton
Faye Compton
23:36 09 Mar 21
Super happy I found this company, from my very first phone call with Michal, he has always been so... helpful and actually seems to value me as a client rather than being just a number.Has always delivered on his promises so I cannot fault the service at all.I have now recently remortgaged and it was so straight forward, quick and easy with Michal that I never have a reason to use another broker again.5 stars from me 🙂read more
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At Premier Financial Group we are 100% Independent so we have access to the whole of the market for mortgages

Here is a list of just some of the different Mortgage products we are able to advise on. Don’t worry if you can’t see the type of product you are looking for

Some of the Types of Mortgage Products available in the current market:

  • Fixed-rate mortgages
  • Variable-rate mortgages
  • Tracker mortgage rate (Tracker)
  • Discount mortgage rate
  • Standard variable rate mortgages
  • Offset mortgages
  • Interest-only mortgages
  • First Time Buyers | Help to Buy Mortgages
  • Small Deposit Mortgages 
  • 5% Deposit Mortgages
  • Home Mover Mortgages
  • Porting a Mortgage
  • Buy To Let (BTL) Mortgages
  • Re-mortgages (Remo)
  • Self-Build Mortgages
  • Self-Employed Mortgages
  • Contractor Mortgages
  • New Build Property Mortgages
  • Debt Consolidation Mortgages
  • Bad Credit Mortgages
  • Poor Credit Mortgages
  • Commercial Mortgages
  • Commercial Re-mortgages
  • Commercial Buy To Let (BTL) Mortgages
  • Product Transfers
  • Further advances
  • Equity Release / Lifetime Mortgages
  • Secured Loans
  • Bridging Loans
  • Bridging Mortgage Finance
  • Retirement interest-only mortgages

To discuss any of the options above or need advice on your current Mortgage please contact our team

At Premier Financial Group we have a team of Insurance & Protection Advisers that will be able to guide you through the minefield that is Life Insurance.

Life insurance is not a legal requirement but is highly recommended as without suitable cover your family may experience financial hardship. Ask yourself, could your family afford to pay the mortgage for example, if one of you is unable to work or dies?

It’s a harsh way to look at it, but we all want the best for our loved ones and the correct policy can mean the difference between comfortably staying in the family home or having to sell it or fall into a financial crisis.

Life Insurance falls into many different categories;

  • Life Cover
  • Critical Illness Cover
  • Income Protection
  • Family Income Benefit

Buildings & Contents Insurance

This is an essential requirement for all mortgages. Your mortgage lender will insist you have buildings insurance in place because as soon as you exchange contracts on a property, at that point you are then legally responsible for the building and the lender wants to make sure that their investment is protected.


As with all protective insurance products, the monthly cost will depend on; how much cover you require, the term (length) of the policy, your age and your health etc

To discuss the options available to you please contact our team

PFG Wills Ltd is part of the Premier Financial Group based at our Norwich Offices.

As one of the premier financial groups in Norfolk, our advisors are best placed to help you with everything you need to do to make a full and comprehensive Will, but here are some of the factors you might want to consider in advance:

  • Your Assets
  • Medical Treatment
  • Trusts
  • Inheritance Tax

Wills are something which can bring out the best and the worst in people. Leaving all of your assets to charity, for instance, could leave your nearest and dearest feeling neglected and hurt. This is why it’s important to create your Will when you’re of sound mind and have the capacity to make decisions that will be upheld in the event that someone should challenge the contents after you’ve gone. Having witnesses present when signing the final document will help to ensure that there’s no doubt about your state of mind or competence.

As part of our Lifetime Planning Advice service the other areas that PFG Wills Ltd can Advise on and help with are:

  • Probate Applications
  • Estate Management
  • Will Storage
  • Lifetime Trusts
  • Legal Power of Attorney (LPA) 

The team at PFG Wills Ltd is headed by experienced Will writer Harriet Cracknell, who is a graduate member of the Chartered Institute of Legal Executives and a member of the Society of the Trusts and Estates Practitioners (STEP), a global professional association for providing legal advice for the preparation of Wills. So you will be able to rest assured that your Will, Trust or Lifetime Planning has been carried out professionally and to a high standard, giving you the peace of mind that your wishes will be carried out and not easily contested.

To discuss the options available to you please contact our team

PFG Investments Ltd is part of the Premier Financial Group

There are many different ways to invest your money, all of which have different levels of risk and return. The riskier options are often the ones with the greater returns, but there are many ways to invest where the yield is steady and the risk is minimal.

Our investment specialists will speak to you regarding your requirements and make a recommendation of the best way for you to invest your money. Here are a few of the suggestions that they may make:

  • Stocks and Bonds
  • Mutual Funds and ETFs
  • Annuities
  • Property

We will give you an impartial overview of the best options available to you for your circumstances, we will explain the cost and the risks of all of our recommendations, giving you the best idea as to what option you would like to proceed with.

Reasons to Invest

There are many ways to save your money for the future, whether you’re thinking as far ahead as your retirement or simply saving for a big purchase like a deposit on a home or upgrading your car. Most savings accounts are simply a pot which you can draw from at a later date and won’t increase in value with any great significance. They’re great if you’re going to need to access your money at short notice or want to save a relatively small amount in an ISA.

As part of our Independent Investment Advice we can offer advice in the following areas as well

  • Pension Options and Strategies
  • Lifetime Mortgages also know as Equity Release

To discuss the options available to you please contact our team