The New Year means a new look for Premier Financial Group

The New Year is a time for new beginnings. So what better time to introduce the Premier Financial Group rebrand. We’ll be moving into the new year with a fresh look and, even after what has been a difficult year for many, just like our new branding – we’ll be revitalised and raring to go. As our business evolves, so too has the way we look.

Whilst things may look a little different, you can rest assured that our core values have not changed. Our rebrand is about honouring our traditional values, that place an emphasis on exceptional service and invaluable advice, whilst illustrating to our customers that we have one foot firmly in the future.

PFG new Logo Reveal

From now on, wherever you see us, be it adverts in the newspaper or on our social media, our new unified image will be represented by our fresh looking logo. Our name will remain the same – Premier Financial Group, PFG for short, and will still appear on all of our communications.


Whether you come to PFG for pensions, stocks and shares or any other financial product, each of our departments will have clear branding and an even clearer mission – to assist our clients with all of their financial needs. After the last year or so we’ve all had, we want to make things simpler and more straightforward for our customers. Thanks to our new branding, that includes different colour palettes for each of the areas we specialise in, customers know exactly who they’re working with and for what product. And we think it looks pretty smart too.


There’s nothing that you need to do – your services will remain exactly the same, they’ll just have a fresh, updated look that better reflects our forward-thinking approach to financial products.


If you have any queries or would like to speak to us regarding your existing products, or any new services you may wish to explore, either now or in the new year, then please get in touch on the usual number and we’ll be glad to talk you through them.


In the meantime, we hope your festive period is as happy and healthy as can be. We look forward to working with you in the New Year and hope that you’re as enthusiastic about our rebrand as we are!


Best wishes from everyone at Premier Financial Group.

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